Privacy Policy
About This Privacy Policy
This Privacy Policy explains how Adoption Alliance (“Adoption Alliance,” “we,” “us,” or “our”) collects, uses, protects, and shares information when you visit adoption-alliance.com, submit information through our website, communicate with us electronically, or contact us by telephone.
It also explains the choices available to you regarding information collected through our website and related communication systems.
By using our website or submitting information through our online services, you acknowledge the practices described in this Privacy Policy.
Scope of This Privacy Policy
This Privacy Policy applies to information collected through the Adoption Alliance website, online forms, digital advertising and analytics technologies, call-tracking services, telephone systems, and related online communications.
Information collected as part of formal adoption services may be subject to additional notices, agreements, confidentiality requirements, professional obligations, record-retention requirements, and applicable state or federal laws.
This Privacy Policy does not replace any additional privacy notices, consents, agreements, or disclosures that may apply when an individual begins receiving adoption-related services from Adoption Alliance.
Information You Provide to Us
We may collect personal information that you voluntarily provide when you contact Adoption Alliance, complete a website form, request information, inquire about adoption services, communicate with us by telephone or electronically, or otherwise interact with us.
Depending on how you interact with Adoption Alliance, the information you provide may include your name, email address, telephone number, mailing address, information submitted through contact or inquiry forms, information relating to the services you are requesting, and other information you choose to provide.
You are not required to provide personal information simply to browse most areas of our website.
Adoption and Pregnancy-Related Information
Because Adoption Alliance provides adoption-related services, individuals who contact us may voluntarily provide information concerning pregnancy, adoption, family circumstances, relationships, medical matters, personal history, or other sensitive or personal circumstances.
We may use information voluntarily provided to us to respond to inquiries, provide requested information, communicate about adoption services, determine how we may assist you, and provide services when appropriate.
Information provided as part of a formal adoption process may be subject to additional confidentiality requirements, consents, agreements, professional obligations, record-retention requirements, and applicable laws.
We understand that information shared in connection with pregnancy and adoption can be highly personal. Adoption Alliance takes reasonable measures designed to safeguard the information entrusted to us.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics technologies, advertising technologies, server logs, and similar tools.
This information may include your browser and device type, Internet Protocol (IP) address, approximate geographic location, referring website or page, pages viewed on our website, date and time of your visit, time spent on particular pages, links or features you interact with, and general information about how visitors use our website.
We use this information to operate, maintain, secure, analyze, and improve our website, understand how visitors find and interact with Adoption Alliance, and evaluate the effectiveness of our outreach and advertising.
Cookies, Analytics, and Website Tracking
Our website uses cookies and similar technologies to help the website function properly, understand how visitors interact with our content, measure website performance, and evaluate the effectiveness of our marketing and advertising.
Adoption Alliance currently uses services including Google Analytics, Google Tag Manager, Google Ads, and CallRail.
Google Analytics helps us understand website traffic and how visitors use our website. Information collected may include pages visited, interactions with the website, device and browser information, referring sources, approximate geographic information, and other website usage information.
Google Tag Manager is used to manage and deploy certain analytics, advertising, and website measurement technologies used on our website.
Google Ads may use cookies and similar technologies to help us measure advertising performance, understand when visitors interact with our advertisements, and determine whether advertising results in website visits, telephone calls, form submissions, or other actions.
CallRail helps us understand how telephone calls, website inquiries, and other interactions are generated by our marketing and outreach efforts. CallRail may collect information related to call or form attribution, including the source of an inquiry, telephone number, date and time, and related interaction information.
Information collected through these technologies helps Adoption Alliance understand how people find and use our website, improve our content and services, and evaluate the effectiveness of our advertising and outreach.
Most web browsers allow you to block, delete, or limit cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Advertising and Third-Party Services
Adoption Alliance works with third-party service providers that assist us with website hosting, analytics, communications, advertising, marketing, call tracking, technology, website performance, and other operational functions.
These providers may receive or process information as necessary to provide services on our behalf.
This includes providers such as Google and CallRail that help us understand website activity, measure advertising effectiveness, track inquiries, and evaluate how individuals interact with our website and communications.
Third-party providers maintain their own privacy practices, and information processed by those providers may also be subject to their respective privacy policies and terms.
Adoption Alliance does not control the privacy practices of third-party service providers.
Telephone Calls and Call Recording
Telephone calls to or from Adoption Alliance may be recorded or monitored for purposes including quality assurance, training, documentation, customer service, security, compliance, and improving our services.
Adoption Alliance uses CallRail and our telephone system to assist with call tracking and call recording.
Information associated with a telephone call may include the caller’s telephone number, the date and time of the call, call duration, call routing information, the marketing or referral source associated with the call, and the contents of a recorded conversation.
During telephone conversations, callers may voluntarily provide personal or sensitive information relating to pregnancy, adoption, family circumstances, relationships, medical matters, or other personal situations.
We may use information provided during telephone calls to respond to inquiries, provide requested information or services, maintain appropriate records, improve our services, and fulfill applicable legal, regulatory, licensing, and professional obligations.
Recorded calls and related information may be accessible to authorized Adoption Alliance personnel and service providers that assist us with our communication systems, subject to appropriate confidentiality and security measures.
Where required by applicable law, notice or consent regarding call recording will be provided.
How We Use Information
Adoption Alliance may use information collected through our website, telephone systems, and other communications to respond to questions and requests for information; provide information about adoption and Adoption Alliance services; communicate with individuals who contact us; process or evaluate requests for services when appropriate; provide support; operate, maintain, and improve our website and services; understand how visitors use our website; measure the effectiveness of our communications, marketing, and advertising; maintain the security and integrity of our systems; prevent fraud, misuse, or unauthorized activity; maintain appropriate business and administrative records; comply with applicable legal, regulatory, licensing, and professional obligations; and establish, exercise, or defend legal rights or claims.
We may also use information for other purposes disclosed to you at the time the information is collected or with your authorization.
How We Share Information
Adoption Alliance does not sell personal information to third parties for monetary consideration.
We may share personal information with service providers that perform services on our behalf, including providers that assist us with website hosting, analytics, advertising, communications, telephone services, call tracking, technology, data processing, security, and other operational functions.
These providers may access information only as reasonably necessary to perform services for Adoption Alliance or as otherwise permitted by their agreements with us and applicable law.
We may also disclose information when reasonably necessary to respond to a subpoena, court order, governmental request, or other legal process; comply with applicable laws or regulations; protect the rights, property, or safety of Adoption Alliance or others; prevent or investigate suspected fraud, misuse, or unlawful activity; enforce applicable agreements or policies; establish, exercise, or defend legal claims; or comply with professional, regulatory, licensing, or auditing requirements.
We may use or share aggregated or de-identified information that does not reasonably identify an individual for analytics, reporting, operational, or other lawful purposes.
Except as described in this Privacy Policy, required by law, or authorized by you, we do not disclose personal information to unrelated third parties.
Data Retention
Adoption Alliance retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, respond to requests, provide services, maintain appropriate business records, resolve disputes, protect our legal rights, and comply with applicable legal, regulatory, licensing, and professional requirements.
Retention periods may vary depending on the type of information, how the information was collected, and the services involved.
Telephone recordings, website inquiries, analytics information, and other communications may have different retention periods depending on operational needs and applicable requirements.
Information associated with formal adoption services may be subject to separate or additional record-retention requirements.
Protection of Your Information
Adoption Alliance uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, destruction, or misuse.
We take reasonable steps to limit access to personal information to employees, representatives, professionals, and service providers who need the information to perform appropriate functions.
However, no method of transmitting information over the internet, telephone networks, or other electronic systems, and no method of electronic storage, is completely secure.
While Adoption Alliance takes reasonable measures to protect information, we cannot guarantee absolute security.
Third-Party Websites and Links
Our website may contain links to websites, services, or resources operated by third parties.
Adoption Alliance does not control the privacy practices, security, content, or activities of third-party websites or services.
This Privacy Policy applies to information collected by Adoption Alliance and does not govern information collected directly by third parties.
A link from our website to a third-party website does not necessarily constitute an endorsement of that website, its content, services, or privacy practices.
We encourage you to review the privacy policies of websites and online services you visit.
Children’s Privacy
Adoption Alliance does not knowingly solicit or collect personal information directly from children under the age of 13 through our website without appropriate parental or legal guardian consent, except where permitted by applicable law.
If we learn that we have collected personal information directly from a child under the age of 13 in a manner inconsistent with applicable law, we will take reasonable steps to delete or otherwise appropriately address that information.
A parent or legal guardian who believes a child has provided personal information to Adoption Alliance may contact us using the information provided below.
Your Privacy Choices
You may choose not to submit personal information through our website.
You may also adjust your browser settings to block, delete, or limit certain cookies and tracking technologies. Please be aware that limiting certain technologies may affect website functionality.
If you receive marketing or promotional email communications from Adoption Alliance, you may use any available unsubscribe instructions contained in those communications.
You may also contact Adoption Alliance with questions or concerns about personal information you have provided to us.
Depending on applicable law and the circumstances involved, you may have additional rights regarding your personal information. We may need to verify your identity before responding to certain privacy-related requests.
Changes to This Privacy Policy
Adoption Alliance may update this Privacy Policy from time to time to reflect changes in our website, services, technologies, business practices, service providers, or applicable legal requirements.
When changes are made, the revised Privacy Policy will be posted on this page and the “Last Updated” date will be changed accordingly.
We encourage visitors to review this Privacy Policy periodically.
Contact Adoption Alliance
If you have questions, concerns, or comments about this Privacy Policy, information you have provided to us, or the privacy practices of Adoption Alliance, please contact us.
Last Updated
September 2026